he WBshop at Warner Bros is an online shop which sells an array of products inspired by WB film and television. For typical promotions, I am given an Excel spreadsheet listing products and info to be included. From there, it was my task to choose images, layouts and any extra messaging which would enhance the promo.
Similar promotion groupings would have an overall common look and feel, but would be individually tailored to the specific piece.
Below are samples of some of the marketing materials I produced. Each with specific marketing goals, messaging and "call to actions".