In the development of the visual look and tone, banners, site graphics, and other visuals were developed. Text for Paige Grae was treated as another visual asset, adding whimsy, fun, and interest.
To add some movement and interest, animations were created in After Effects to place in various areas (social media, shop site). These were mainly banner type ads driving traffic to the main store site.
The last piece that was needed by Paige Grae was UI and design of an app for future growth. The goal was to achieve a simple, intuitive, colorful app.