anUp is an online site online gamers to connect, exchange tips, trade "in-game" assets, earn points for reward, and more. I was brought on very early in the development cycle.
Exploring different ways to welcome both hard-core and more casual gamers, was a main concern. With a good amount of info to convey, topics were grouped with similar ones. Color was also a concern, using brighter headings, while other elements remained more neutral.
Below are examples of banner ads, and a wireframe developed for the site.