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anUp is an online site online gamers to connect, exchange tips, trade "in-game" assets, earn points for reward, and more.  I was brought on very early in the development cycle.

Exploring different ways to welcome both hard-core and more casual gamers, was a main concern.  With a good amount of info to convey, topics were grouped with similar ones. Color was also a concern, using brighter headings, while other elements remained more neutral.

Below are examples of banner ads, and a wireframe developed for the site.

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